Company Name Suggestions
"Get a Company Name
that stands out in the crowd. Maximise your Business potential
from the start!"
Finding the right company name can seem like
a daunting task. More than likely, you'll have run a number of
variations around your head and still come back with zilch!
So where do you find company
name suggestions that are not only relevant, but
will label your business with the best possible name?
Well, you could pay for a specialised firm
to supply you with company name suggestions, but this could be
costly and not necessarily rewarding.
You could just use the core name of what
your business is about (though this will probably be boring and
unmemorable) or, with a bit of hard work and imagination on
your part, you could find the perfect company name yourself
(and save yourself a few dollars into the bargain).
There are a number of ways of getting your
initial ideas, but nowhere better than the internet. I will
show you how I personally get the best list of words, that will
eventually translate into the ultimate company name.
Google has it's very own
free tool for searching keywords by popularity (and remember,
what people search for most, is what you want a slice of). Type
"keyword selector tool" into the Google Search box and follow
the instructions on the site. It will ask you to put a keyword
in the box.
Now, as an example, if your company deals in
dog training, you would enter those keywords. This would then
formulate a list in descending order, of the most popular
searched for words/phrases for that term.
At this point you may be surprised to find related keywords
that you hadn't thought of previously.
Copy and paste all the keywords that catch
your eye into a text document and call this your "company name
suggestion journal".
Now you have a list of base keywords with which to work, you
will need to add some more words to your list.
Depending on the nature of your business and
the type of name you are looking for, will determine the next
lot of content that you add.
If for example, your business is lighthearted in nature, then a
comic spin is always a winner. People like names that are
humorous, and they will remember them easily (this should be
the most important point when choosing a company name).
The second most important point is to choose
a name that people can easily spell (especially if your
business is internet based). People will not spend time trying
different variations of your name in an effort to track you
down.
Now, these ideas may not be applicable if
you have a business that is very serious in nature. In this
instance, you want to get to the point. Let people know exactly
what business you are in, but still try to make your company
name as memorable as possible.
I'm now going to make you stop and think a
little, and I'll use some well know company names to emphasise
my points.
During the eighties, it was fashionable for
companies to use names that meant nothing, but caught on like
wildfire. Google for example, is now a household name, but what
does it mean? Well, it doesn't really matter does it? it
worked!
On the other hand, Kentucky Fried Chicken is
exactly what it says. The fact that it indicates the recipe is
from Kentucky, appeals to the buyers imagination. Deep fried
chicken does not quite have the same effect.
I guess what I am trying to say, is to think
outside your box. Make people laugh, wonder, imagine and think.
A good company name, potentially, will stay with you for life
and maybe even your children's life and beyond. It's that
powerful!
Add to your list regularly. Get ideas from
TV, magazines, friends, wherever you can. Put a spin on the
words. Mis spells can make really catchy business names. The
main thing is to look for Company Name
Suggestions everywhere, some come from the most
unlikely places.
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